BlackRock, with their new eLearning campaign, was looking to elevate the design aesthetic beyond their existing materials in order to bring the new course materials in line with the global BlackRock approach. The focus was on creating a visually rich, yet balanced design that was representative of and adhered to their corporate branding guidelines.
Screen Layout Design
Once the design treatments had been settled on, I worked on the individual screen layouts that are designed by referencing the wireframe documents supplied by the instructional designer. After the screen layouts have been designed and built in powerpoint, they are passed along to the developer and imported into the Articulate Storyline development environment.
Button & Image Library
In the process of creating the screen layouts I typically create a library of icons, buttons and their rollover states, as well as menu systems and various image elements that can be reused and repurposed as needed within the development environment. These are created to be easily modified (i.e., colors changed, resized) within Storyline.
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